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JMBA Event

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Many members join associations for learning opportunities and community connections, and they typically find them at association meetings and events. While the COVID-19 crisis hit the meetings industry hard, a nationwide vaccine rollout has made in-person and hybrid events possible. In addition to managing the revenue and engagement fallout from the global pandemic, associations are challenged by competition from for-profit companies, technology that makes it easy for people to connect online, and government policies that may affect international travel for conferences. Navigating this environment successfully requires associations to experiment with new learning formats and technology applications at both their virtual and in-person conferences.